00 ONE LAB. MULTIPLE DOMAINS.

APPLIED INTELLIGENCE
FOR BETTER DECISIONS.

We build applied intelligence systems that transform data, processes, and evidence into better decisions.

EXPLORE SOFI LABS

FIG. 01 DECISION SYSTEM / SIGNAL MAPPING

01 / SOFI LABS

ONE LAB.
MULTIPLE DOMAINS.

We develop applied intelligence systems for problems where data, uncertainty, and decision quality have real impact.

SYSTEMS / 03 ACTIVE DOMAINS

SOFI Labs systems

01OPERATIONAL SYSTEMS

SOFI LABS
HOSPITALITY OS

Operational Intelligence for Food & Beverage.

Structures operational information to help understand costs, processes, and decisions in food and beverage businesses.

Explore Hospitality
02QUANTITATIVE RESEARCH

SOFI LABS
QUANTITATIVE
INTELLIGENCE

Research Infrastructure for Inefficient Markets.

Quantitative research focused on formulating, testing, and governing hypotheses through evidence.

Explore Quantitative Intelligence
03PREDICTIVE SYSTEMS

SOFI LABS
SPORTS RESEARCH

Predictive Research & Analytics.

Research based on data, patterns, and probabilities applied to sport.

Explore Sports Research

METHOD / RESEARCH DISCIPLINE

WE DON'T START
WITH ANSWERS.

We start with questions that can be tested.

  1. 01HYPOTHESIS
  2. 02DATA
  3. 03EVIDENCE
  4. 04DECISION

02 / BUILT FROM OPERATIONS

TECHNOLOGY BUILT
FROM REAL PROBLEMS.

SOFI Labs was born from combining operational experience with technology building and applied research.

Problems observed in real systems become hypotheses, data, and tools capable of improving how decisions are made.

David GuerreroFounder — SOFI Labs
FRAME 02—A / ORIGIN

BUILD. TEST. MEASURE.
THEN DECIDE.

We prefer to validate systems before claiming they work.

Our discipline is based on evidence, not intuition.

START A CONVERSATION / 2026

LET'S BUILD
BETTER DECISIONS.

CONTACT SOFI LABS