SOFI LABS / SPORTS RESEARCH

PREDICTIVE RESEARCH
& ANALYTICS FOR SPORT.

SOFI Labs studies data, patterns, and probabilities to research how uncertainty in sports contexts can be better understood.

EXPLORE THE RESEARCH CONTACT SOFI LABS

01 / UNCERTAINTY

SPORT IS NOT
DETERMINISTIC.

Sports performance emerges from multiple variables, contexts, and events that change constantly.

Predictive research does not eliminate uncertainty. It seeks to understand it better.

  1. 01MULTIPLE INPUTS
  2. 02POSSIBLE STATES
  3. 03PROBABILITY

02 / PATTERNS & CONTEXT

THE SAME RESULT
CAN COME FROM
DIFFERENT PROCESSES.

A score or final result does not always explain how it happened. Analyzing patterns and context makes it possible to study what lies behind the observable result.

DATA IS USEFUL
WHEN IT HAS CONTEXT.

Sports information gains more value when it can be related to conditions, sequences, and behavior.

01EVENT
02SEQUENCE
03CONTEXT
04OUTCOME

03 / PREDICTIVE RESEARCH

PREDICTION IS
A PROBABILITY,
NOT A PROMISE.

Predictive models do not turn uncertain events into certainties. They help structure evidence and estimate possible scenarios.

MODELS HAVE TO
FACE NEW DATA.

A model that explains the past does not necessarily work under future conditions.

That is why research requires continuous evaluation on information not used during development.

  1. 01HISTORICAL DATA
  2. 02OUT-OF-SAMPLE
  3. 03SHADOW OBSERVATION
  4. 04EVALUATION

04 / RESEARCH CULTURE

BETTER QUESTIONS
BEFORE BETTER PREDICTIONS.

SOFI Labs approaches sport as a research problem: formulating questions, measuring evidence, and learning when models fail.

  1. 01QUESTION
  2. 02DATA
  3. 03MODEL
  4. 04EVIDENCE

SOFI LABS / SPORTS RESEARCH

BETTER ANALYSIS.
BETTER DECISIONS.

SOFI Labs Sports Research is part of SOFI Labs — Applied Intelligence for Better Decisions.

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