ABOUT SOFI LABS

TECHNOLOGY BUILT
FROM REAL PROBLEMS.

SOFI Labs develops applied intelligence systems to transform data, processes, and evidence into better decisions.

01 / ORIGIN

IT STARTED WITH
OPERATIONAL FRICTION.

SOFI Labs was born from observing real problems in operations, processes, and systems where information is often fragmented and decisions depend too heavily on intuition or scattered context.

The goal was not to begin with a specific technology, but to build better ways to understand complex problems.

02 / ONE LAB. MULTIPLE DOMAINS.

DIFFERENT PROBLEMS.
A SHARED DISCIPLINE.

01SOFI Labs HOSPITALITY OS
HOSPITALITY OS

Operational Intelligence

02SOFI Labs QUANTITATIVE INTELLIGENCE
QUANTITATIVE INTELLIGENCE

Quantitative Research

03SOFI Labs SPORTS RESEARCH
SPORTS RESEARCH

Predictive Research & Analytics

WE DON'T START
WITH ANSWERS.

We start with questions that can become hypotheses, data, and evidence.

  1. 01QUESTION
  2. 02HYPOTHESIS
  3. 03DATA
  4. 04EVIDENCE
  5. 05DECISION

03 / FOUNDER

David Guerrero

Founder — SOFI Labs

SOFI Labs combines operational experience with technology building and applied research.

The vision starts from a simple idea: useful systems must respond to real problems, produce evidence, and improve the quality of decisions.

04 / PRINCIPLES

BUILD.
TEST.
MEASURE.
LEARN.

  1. 01REAL PROBLEMS
  2. 02MEASURABLE EVIDENCE
  3. 03CONTROLLED EXPERIMENTATION
  4. 04BETTER DECISIONS

ONE LAB.
MULTIPLE DOMAINS.
ONE DISCIPLINE.

SOFI Labs applies research, data, and technology to problems where better decisions have real impact.

EXPLORE OUR SYSTEMS CONTACT SOFI LABS